Which campaign activity involves personal outreach to voters?

Grassroots activity is characterized by personal outreach to voters, often involving direct and face-to-face interactions. This type of campaign strategy includes door-to-door canvassing, phone banking with volunteers, organizing local events, and mobilizing supporters to engage their communities. The focus on personal connection is crucial because it allows candidates to build trust, convey their messages directly, and respond to voter concerns in real time.

In contrast, robo calls utilize automated messages to reach a broad audience without personal interaction, free media refers to coverage by news outlets that doesn't require payment, and electioneering communication involves political advertising that advocates for or against a candidate but may not include personal outreach. Through grassroots activities, candidates are able to foster a sense of community and encourage voter participation on a personal level, which can be highly effective in building support.