Which term describes short, memorable phrases used in media coverage?

The term that describes short, memorable phrases used in media coverage is sound bytes. These are succinct and impactful snippets of speech or text that are designed to capture the essence of a message or a candidate’s stance on an issue. Sound bytes are particularly important in the context of media coverage and political messaging, as they provide a way for candidates to communicate their points clearly and effectively to the public, often in a way that is easy to remember and repeat.

Given the fast-paced nature of news reporting and the limited attention span of audiences, sound bytes serve as a communication strategy that allows candidates to distill their ideas into a few memorable words or phrases, which can be easily broadcasted and shared across various media platforms. This phenomenon can significantly influence public perception and media narratives during campaigns.

Other options, while related to political communication, do not specifically refer to these concise phrases. Grassroots activity focuses on local-level organizing and mobilization, electioneering communication refers to broader strategies used by candidates to promote their campaign and influence voters, and public communication is a more general term that encompasses all forms of communication intended for a public audience.